To build a truly impactful product, I began by deeply understanding the user's perspective.
I utilized the Jobs-to-Be-Done (JTBD) framework to uncover the core motivations of new snowboarders and skiers planning a trip. By mapping their full journey from initial interest to post-trip reflection, I pinpointed critical pain points and significant opportunities for dramatic improvement. This process revealed a key insight: users primarily sought confidence and preparation, not merely static information.