Context

Distracted driving makes up 38% of automobile accidents. Therefore, it is crucial to create features that prioritize driver, passenger, and pedestrian safety. Users fear electric vehicle technology and do not like relying on cars that operate outside of their control.

Problem

Rivian faced danger of damaging its reputation with drivers because it lacked features that addressed safety and danger prevention. Since user satisfaction is the cornerstone of Rivian's core values, the company had to move quickly.

Goal

Empower users with dashboard features that mitigate distractions and car accidents, enabling them to understand future dangers and worries.

Designing for transparency

Due to time constraints and the fast-paced nature of the project, I took a phased approach to deliver design artifacts quickly, which allow me to iterate faster. Phase 1 was focused on gathering research findings from user interviews, heuristic evaluations, and online public opinion.

Planning out deadlines

The fast-paced nature of the project led me to create a thorough timeline of when I needed to complete large scale deliverables. Following the double diamond process helped me complete project artifacts before deadlines.

Data-driven iteration

Eighteen user testers helped us identify the primary features that were problematic in our prototypes. Participants were concerned about accidental presses of powerful buttons like cancel trip and roadside support due to how easy it was to click. We made the decision to reiterate and create confirmation screens that alleviate our clients' concerns.

Preventing collisions and wrecks

Have you ever felt that you were too close to a car or a street curb? This feature uses color and indicators to alert you of collisions. As objects come closer to your vehicle, the colored indicator changes color.

Vehicle start animation

Reflection and next steps

Initially, I loved my ideas, to the point where I did not see its flaws. Usability testing allowed me to see the flaws in the project. I plan on designing user customization options for car enthusiasts. I want Rivian drivers to be able to customize their car depending on their lifestyle.